Wednesday, January 17, 2007

Food Network Awards

The Food Network. Love it or hate it, every foodie turns it on every now and then. This evening I was looking for a recipe on when I saw an ad for the Food Network Awards which will be an event held at the annual South Beach Food & Wine Festival (which this year has partnered with the Food Network for the first time) in February, 2007. The award show will be televised on the Food Network sometime in April, 2007.

The first-ever Food Network Awards combines the fun of Food Network with the glamour of South Beach to make a completely unique, entertaining, off-beat awards ceremony unlike any other. From a red carpet hosted by Ham on the Street's George Duran and walked by the likes of Snap, Crackle and Pop, to appearances by your favorite Food Network stars, this is a fresh, new awards show. The best part? We're asking our viewers to get in on the fun. Cast your votes now in our five viewer's choice categories and don't forget to watch the Food Network Awards, coming in April, 2007.

I am intrigued by this because I love award shows. AND, I love food. AND, we get to vote! When I saw the bright red "Vote Now" on their homepage, my mind sped forward and I put my judging cap on. This is important since I will be voting for the likes of Paula Dean and Emeril. And I suppose I will have to make my decision one way or another about Rachael Ray. I excitedly clicked my way over to the voting page . . .

Viewer's Choice Award Categories are:

* Favorite Comfort Food Combo
* Best Ballpark Eats
* "Professional Grade" Food Applicance You Can't Live Without
* Favorite Childhood Classic Read
* Favorite Cool & Classic Cocktail

You can't necessarily tell it from the category headings, but there is no voting for ANY Food Network show. The "nominees" are various foods, drinks, books, appliances and baseball stadiums. I felt fleeced for a moment but I voted anyways. I am slightly suspicious of advertising being incorporated into everything. But, the awards show could be interesting to watch - if they do it right. But Snap, Crackle and Pop being on the red carpet smells like overkill of advertising to me. There is also a sweepstakes you can enter to win a trip to the awards show.

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